Robin Swithinbank (left), editor-in-chief at
The Jackal, with Aleks Cvetkovic, deputy editor,
Henry Wood House
Tell us about your company in a sentence. FDR London is a creative agency that runs a content studio and owns men’s lifestyle brand The Jackal.
When did you start and why? The company was founded in 2016 and we launched The Jackal in March 2017. We saw a gap for a media brand producing free content for smart-dressing, smart-thinking, smart-living UK men.
What do you love about your job? Seeing a vision grow that, like so many others, began with a conversation in a pub late one night after work, has been hugely rewarding.
What’s the best thing about your building? The first time we walked into Henry Wood House we felt at home. It’s buzzy, energetic and full of people trying to do what we’re doing: build something great. No matter who we bring here, they love it.
What are you working on now? The headlines are a global 2018 project for our biggest content studio luxury client that will be published in March, our first round of investment (investors – hi!), and our web and social channels, which need feeding several times a day. Most excitingly, we’re also starting work on e-commerce for The Jackal.
What are your biggest challenges? Time and money – which we’re convinced makes us unique in the history of business. Aside from that, building a digital audience: getting cut-through without lining Google’s and Facebook’s pockets is tough. But we’re winning.thejackalmagazine.com