Job-description

Job Title: Digital Marketing Manager

Department: Marketing & Communications

Reports to: Senior Marketing Manager

Full/Part Time: Full Time (Based in London)

Last updated: 31 January, 2019 04:26 PM

Company Profile:

TOG is home to one of the most creative, exciting and forward-thinking working communities in the UK and pioneered the concept of the shared workspace in Britain. Launched in 2003, when the global economy was beginning to be radically reshaped by modern technology and new ideas. Our aim was to reconfigure the modern British workplace to bring it into line with a fast-changing world. Today, TOG has 16,000 members working across 44 buildings, 41 of which are in London, 7 of which are in development, with more on the way in the UK and Germany. We house one of the fastest growing and most diverse workforces in Britain: app creators and advertising agencies; makers and media companies, financiers and foodies; artists and architects.

Purpose of Role/Job Overview

 

TOG has been one of the top 50 fastest growing private companies in the UK for the past 3 years. As the market for flexible office space has grown, so has the competition for clients and members. As a result, TOG must continue to provide an explosive combination of innovative and performance based marketing to stay ahead of the competition and achieve challenging commercial targets across private offices, co-working, lounge membership, virtual membership, meeting rooms and event space.

 

We’re looking for a digital marketer with a strong grasp of current marketing tools and strategies and to run digital marketing activities across a range of channels. With a focus on SEO, analytics and email, we require an experienced marketer who will put forward new ideas and drive projects through to completion. This varied role covers all elements of digital marketing from planning to execution.

 

Key Accountabilities

This role works closely with the Senior Marketing Manager to develop and implement digital marketing strategies focused on lead generation across a range of channels.  

 

Search engine optimisation and marketing activities

  • Track and analyse website analytics, reporting on a monthly basis
  • Develop keyword and link-building strategies, continually measure performance, research and optimise
  • Work with wider marketing and digital team to ensure SEO best practices are properly implemented across all platforms (website, social, video)
  • Work with creative team to drive SEO in content creation
  • Optimise landing pages, user funnels and conduct a/b testing
  • Recommend changes to website and other platforms to improve SEO positions for target keywords
  • Coordinate with agencies and monitor PPC campaigns

 

Email marketing, database management and CRM

  • Target audience and grow our email database and its effective segmentation
  • Track, report on and analyse email marketing activity and recommendations for improvement
  • Manage automated email campaigns throughout the customer lifecycle
  • Ensure all email campaigns are in line with brand guidelines current marketing best practice

 

Website and domain management

  • Overall responsibility for website content and ensuring website is up to date
  • Co-ordinate with creative team and ensure that all content is uploaded in line with best practice (tags, calls to action)
  • Support development of roadmap for iterative website improvements
  • Monitor for bugs and follow-up to ensure they are properly resolved
  • Domain management

 

Project management

  • Work with wider marketing team to ensure that all marketing activity has a search engine optimised, digital facet (e.g. live events)
  • Chase stakeholders as required to ensure digital products are prepared and ready ahead of deadline
  • Ensure that all digital expenses approved and logged appropriately

 

Partnerships and third-parties

  • Actively research opportunities new channels and platforms to increase digital reach (e.g. partnerships and affiliates)
  • Support broker and agent digital marketing initiatives

 

Budget administration where necessary

 

Qualifications

Essential

Degree

 

Desirable

Digital marketing qualification

 

Knowledge

Essential

All aspects of digital marketing

 

Solid knowledge of digital marketing tools across website analytics, content management systems, email and marketing automation and ad serving platforms

 

Desirable

Working knowledge of HTML, CSS, and JavaScript development and constraints

 

Skills/Abilities/Competencies

Essential

Digital marketing planning and execution across a range of channels

Highly organised

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

 

Experience

Essential

At least 3 years experience in digital marketing

 

Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

 

Agency / creative management

Desirable

B2B and B2C experience

Hospitality experience

 

Personal Attributes

Essential

Proactive, takes responsibility, Energetic, self-motivated, positive

 

Please email talent@theofficegroup.co.uk to apply for this position.

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