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Unleash your inner toddler

Thinking like a child is the way ahead, a business guru writes

Unleash your inner toddler

A business book about the power of thinking like a nipper? Pull the other one, it’s got bells on. Rattles too, probably. But don’t spit your dummy out just yet. The foreword for this book, Little Wins, is written by Sir Richard Branson; he knows a thing or two about winning. The author is Paul Lindley, who built the baby-and-toddler food company Ella’s Kitchen in 2005 into a $100m brand.

So what’s it all about? In short, it’s about reconnecting to the openness, fearlessness and creativity we all have as toddlers but lose touch with through the tricky school years (wah!). Instead of rushing to grow up, we would do well to “grow down”, says Lindley — not in the sense of throwing tantrums and behaving like brats, but of relearning how to act e ectively on our creative impulses. Lindley wants to reboot the way we think — and his book is a well-researched manifesto to encourage precisely that.

Little Wins — The Huge Power of Thinking Like a Toddler, by Paul Lindley, is published in spring by Portfolio Penguin